The History of Sex: Juan for the Boys: Sex and Death in Seville -- (Chap. VI, Pt. 1)

Chapter Six
JUAN FOR THE BOYS
Sex and Death in Seville 

'Love is strong as death; jealousy is cruel as the grave:
The coals thereof are coals of fire, which hath a most vehement flame.' 

--The Song of Solomon, translated into Spanish c1560 

If only the car nerds could tap into some of that old Don Juan-ismo.

Now that we're well into the new millennium, it's becoming clear that the leitmotif of many a twentieth-century thumbsucker—the son's archetypal (and often self-pitying) conflict with his father—has begotten an even more desperate twenty-first-century descendant: the son versus his virtually non-existent father (has anybody seen my daddy?), a void that's spawned countless surrogates offering to turn boys into men.

For a price, naturally.

Enter The Game by Neil Strauss, an American journalist who uncovered a secretive brotherhood of 'pick-up artists' united by the Web and a love of acronyms.

Strauss' previous contribution to the culture was How to Make Love Like a Porn Star, a memoir by Jenna Jameson that spent six weeks on the New York Times Best Seller List.

In The Game, then, Strauss starts out as a poor little bestselling author, a mere AFC or 'average fucking chump' who transforms himself into 'Style,' a globe-hopping 'Master PUA' who cons women into bed largely by preying on their weak spots.

A key tactic is to insult or 'neg' a 'target:' 'the purpose is to lower a woman's self esteem.'

And that's just the beginning.